I started my career working for two major US airlines (American Airlines and United). I left the airline industry for an opportunity in logistics to gain exposure to a higher level of experience in Human Resources, including labor relations, compensation and benefits, project management, and talent development. I worked in different regions throughout the Americas and EMEA ultimately shouldering global responsibility for Total Rewards & Mobility. I later took on HR corporate leadership roles in the manufacturing and hospitality sectors. During my tenure at these companies, I was able to work and interact in multiple cultures in over 80 countries. I managed global teams with diverse backgrounds, and I had the privilege to live abroad in Europe and the Caribbean. I experienced firsthand the challenges of living and working as an expat interfacing with multiple cultures, and I learned the key was understanding and valuing intercultural differences.
TEAM SPOTLIGHT: CORINA SORIANO
Alison Wimmer • April 13, 2023
Corina Soriano joined NetExpat in January as our Vice President of Global Advisory Services for the Americas. Her primary responsibilities involve driving growth and development of NetExpat in the United States, Canada, and Latin America. Corina holds her degree in Business Administration with an accounting major, and she has previous experience as Vice President Global Total Rewards in the logistics industry as well as experience in corporate HR roles in several different industries. Corina is a multilingual global citizen (English, Spanish, Portuguese, basic French) with corporate experience, and her calling is Global Mobility.
We are delighted to have you join the NetExpat team this year!
Can you share a little bit about your background?
How has your perspective on employee experience changed working for NetExpat rather than from the inside of corporate Global Mobility?
My time with NetExpat has given me a better understanding of the overall trends faced by different industries – that while different, the world of work overall has changed dramatically. Because we are working in such diverse environments post-Covid, employee experience is suddenly top of mind. Everyone is now operating in some sort of “mobile environment” – needing to be fast, agile, adaptable. Global mobility is no longer defined as just moving employees and families from A to B.
I experienced this in my last role prior to NetExpat where I worked in the US but my team was located in Germany. Companies now have teams located in diverse locations both domestically and internationally. Even domestic teams include international members from diverse cultures and perspectives.
Contact us to schedule a call with one of our experts in your region to learn more about best practices in intercultural solutions, partner assistance and talent management.
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Anu brings over seven years of experience in Learning & Development and Human Resources, shaping her career around helping people grow, adapt, and thrive. Her early passion for psychometrics, talent management, and capability‑building led her into the HR solutions space, where she deepened her expertise in behavioral insights and learning strategy before stepping into her role as Senior Manager, Advisory Services – India at NetExpat. Today, she supports Indian talent navigating global mobility and intercultural transitions, energized by daily conversations with individuals from around the world and inspired by the continuous learning that comes from working with a truly global team.
When it comes to global talent mobility, agility is crucial to an organization’s long-term strategy and competitiveness. With mounting pressure to deliver seamless employee experiences—while managing cost, compliance, and cultural complexity—the question isn’t just what to outsource, but also what to own and automate to stay relevant and scalable over time. This post explores how companies can align operational choices with their internal capacity, cultural context, and long-term goals. The right balance is unique to each organization’s talent and operational needs.
Des brings over 25 years of global mobility expertise, beginning with guiding people through the life-changing decision of buying and selling homes before moving into relocation in 1990. His passion lies in building impactful, human-centered mobility solutions, shaped by personal relocation experiences and lessons in cultural awareness. At NetExpat, he thrives on the intrapreneurial energy of a global team that feels like a “27-year-old start-up,” inspired daily by colleagues’ talent and dedication. Motivated by the chance to create sustainable solutions that truly make a difference for individuals, families, and organizations, Des envisions mobility evolving into a strategic, end-to-end resource that elevates the human experience.
When organizations support mobile employees during an intercultural assignment, they benefit long after those same individuals repatriate. The trouble is, too many businesses don’t see repatriation as a component of the assignment, which can have negative outcomes for both them and the employees they’ve invested in: Without repatriation support, employees face a myriad of challenges, from reverse culture shock and career uncertainty to feeling diminished. Businesses end up paying the price, from employees being disengaged to losing talent altogether. Both have negative impacts on a company’s ROI.
Leadership styles vary widely across cultures—and when global teams work together, those differences can quietly shape everything from decision-making to team morale. What feels like clarity to one supervisor may feel like micromanagement to an employee from another culture. Respectful silence meant by one team member may be misread as disengagement by a leader with different cultural values and expectations. These mismatches aren’t about competence or intention—they’re about interpretation. And without cultural understanding, even high-performing teams can struggle. Training your workforce to navigate diverse leadership styles—to develop intercultural agility— is more than a soft skill. It’s a strategic investment. Employees need support to adapt to unfamiliar supervisory approaches. Leaders need coaching to flex their style in varying cultural environments. And organizations need expert partners who understand the hidden dynamics at play. Organizations that foster culturally agile teams build resilience and adaptability across diverse workforces. In addition to cultivating mutual understanding, they facilitate bridging gaps between leaders and their teams by encouraging open communication and flexible leadership approaches. This foundation further supports team collaboration, productivity, and innovation.
Tracy brings her passion for people, coaching, and consultative sales to NetExpat. With a background in business psychology and years of experience guiding individuals and teams, she thrives on building client relationships and supporting growth. Tracy values NetExpat’s culture of equality, collaboration, and respect, where every voice matters. Motivated by making a genuine impact, she envisions global mobility becoming increasingly diverse, strategic, and human‑centered in the years ahead.
At NetExpat, we believe that global mobility is more than logistics, it’s about people, families, and the human experience of moving across borders. That’s why we launched the Global Care Awards to honor the organizations who go above and beyond to support mobile talent with care, inclusion, and strategic vision.
What if your AI tools are unintentionally costing you great hires, damaging team morale, or shrinking your global reach? Cultural bias in AI happens when technology reflects the norms and assumptions of the culture it was built in. That means even the smartest algorithms can struggle to interpret behaviors or communication styles that differ from the data they were designed and trained on. The result? Missed opportunities, disengaged teams, and tech that undermines—rather than supports—your global strategy. In today’s interconnected workplaces, understanding and addressing cultural biases is ethical, but it’s also about business resilience and growth. This blog post offers a clear, practical overview of where these biases show up and how you can build AI systems that truly support diverse teams and markets, along with business sustainability and growth.
Interview with an Accompanying Partner
Today’s global hiring landscape is complex. A candidate’s ability to succeed isn’t just about their qualifications; it’s about whether they can thrive in a new geographic, cultural, and/or corporate environment. Too often, companies assume preparing for success starts at the onboarding phase, but, in reality, the most crucial hiring decisions happen much earlier—during the pre-decision phase. Why does this matter? Because hiring the right talent isn’t just about filling a role; it’s about ensuring long-term success. Without assessing readiness factors early, companies risk costly misplacements, cultural mismatches, and logistical hurdles that could have been avoided. This is where internal mobility and talent acquisition teams can align and collaborate to transform hiring into a truly strategic process – one that ensures the right talent is selected, supported, and set up for success.
