Team Spotlight: Maru Machado

Diego Marquez • June 9, 2025

As Director of Global Client Services at NetExpat, Maru Machado brings a dynamic blend of operational expertise and global perspective to her role. With a rich background in international event production, clinical travel management, and client services, Maru brings a global mindset to everything she does. Her multicultural experience—both professional and personal as a former expat—deeply informs her approach to leadership and client support. Now leading a diverse team across the U.S., Maru thrives on connecting with people around the world, improving service delivery, and creating meaningful impact for globally mobile professionals and their families.

Your path into global mobility has been truly international.

How has that shaped your approach to leadership?

I started out managing large-scale events across Latin America, China, and the Middle East, which taught me how to connect across cultures. When I moved to the U.S., I paused my career to focus on family but stayed connected—consulting, translating, and helping others through cultural transitions. That personal and professional journey shapes how I lead today. I focus on empathy, flexibility, and shared success—always seeing each interaction as a chance to build trust and bridge worlds. Everything clicked when I found NetExpat. Whether it's understanding a client’s cultural expectations or managing team dynamics across time zones, I lead with the mindset that every interaction is an opportunity to build trust and collaboration.

What energizes you most about your day-to-day work at NetExpat?

I often say working at NetExpat feels like traveling the world every day. I love the diversity of our clients and team, the conversations that span continents, the chance to make an impact on someone’s personal and professional journey. I also work on process improvements and ensure quality standards are met. Supporting people during a major life transition is something I take to heart. Every day is a constant learning experience, and that’s exactly what keeps me inspired. We’re not just delivering a service—we’re supporting real people through life-changing experiences.

How do you tailor support across such diverse cultures?

Kindness is universal. Starting with empathy, curiosity, and respect helps us build trust quickly. From there, we customize based on each person’s cultural and personal needs.


What’s the NetExpat culture like?

It’s truly mission-driven. Everyone cares deeply about the people we support. We’re collaborative, globally minded, and always looking for ways to evolve and innovate.


How do you view the role of AI in global mobility?

AI is an incredible tool, but it can't replace the human connection. Relocation is deeply emotional—partners, families, careers are all impacted. While tech can enhance our organization and responsiveness, it's our empathy and cultural understanding that truly make a difference. AI should support us, not substitute what’s personal.



Contact us to schedule a call with one of our experts in your region to learn more about best practices in intercultural solutions, partner assistance and talent management. 
Contact Us

Share this post

By NetExpat Account March 6, 2026
Sam combines a bilingual, multicultural upbringing with deep global mobility experience. Born in Belgium to a British father and Belgian mother, she began her career in education—later moving into consultancy and, in 2003, into international mobility. At NetExpat since 2009, Sam blends operational excellence with advisory insight, working directly with clients and assignees to design people‑centered solutions. She thrives on building trusted relationships across cultures and supporting family wellbeing, partner careers, and sustainable assignments. Her practical, empathetic approach turns complex mobility challenges into positive outcomes for organizations and the people they move.
By NetExpat Account March 6, 2026
Insights from Adeline Ong on how KPMG prioritizes repatriation.
By NetExpat Account March 2, 2026
For nearly a decade, the Relocating Family Support Survey —developed in partnership between NetExpat and EY—has served as the industry’s most comprehensive benchmark on the experience of relocating partners and families. Since its launch in 2018, the survey has captured insights from more than 4,400 participants worldwide, helping organizations understand the realities facing globally mobile families and the policies that most effectively support them. The 2026 edition builds on this foundation with input from over 340 respondents across 50 countries, offering a timely view into how mobility expectations, workforce demographics, and business priorities continue to evolve.
By NetExpat Account February 9, 2026
Anu brings over seven years of experience in Learning & Development and Human Resources, shaping her career around helping people grow, adapt, and thrive. Her early passion for psychometrics, talent management, and capability‑building led her into the HR solutions space, where she deepened her expertise in behavioral insights and learning strategy before stepping into her role as Senior Manager, Advisory Services – India at NetExpat. Today, she supports Indian talent navigating global mobility and intercultural transitions, energized by daily conversations with individuals from around the world and inspired by the continuous learning that comes from working with a truly global team.
By NetExpat Account February 4, 2026
When it comes to global talent mobility, agility is crucial to an organization’s long-term strategy and competitiveness. With mounting pressure to deliver seamless employee experiences—while managing cost, compliance, and cultural complexity—the question isn’t just what to outsource, but also what to own and automate to stay relevant and scalable over time.  This post explores how companies can align operational choices with their internal capacity, cultural context, and long-term goals. The right balance is unique to each organization’s talent and operational needs.
By NetExpat Account January 19, 2026
Des brings over 25 years of global mobility expertise, beginning with guiding people through the life-changing decision of buying and selling homes before moving into relocation in 1990. His passion lies in building impactful, human-centered mobility solutions, shaped by personal relocation experiences and lessons in cultural awareness. At NetExpat, he thrives on the intrapreneurial energy of a global team that feels like a “27-year-old start-up,” inspired daily by colleagues’ talent and dedication. Motivated by the chance to create sustainable solutions that truly make a difference for individuals, families, and organizations, Des envisions mobility evolving into a strategic, end-to-end resource that elevates the human experience.
By Laurette Bennhold-Samaan January 15, 2026
When organizations support mobile employees during an intercultural assignment, they benefit long after those same individuals repatriate. The trouble is, too many businesses don’t see repatriation as a component of the assignment, which can have negative outcomes for both them and the employees they’ve invested in: Without repatriation support, employees face a myriad of challenges, from reverse culture shock and career uncertainty to feeling diminished. Businesses end up paying the price, from employees being disengaged to losing talent altogether. Both have negative impacts on a company’s ROI.
January 6, 2026
Leadership styles vary widely across cultures—and when global teams work together, those differences can quietly shape everything from decision-making to team morale. What feels like clarity to one supervisor may feel like micromanagement to an employee from another culture. Respectful silence meant by one team member may be misread as disengagement by a leader with different cultural values and expectations. These mismatches aren’t about competence or intention—they’re about interpretation. And without cultural understanding, even high-performing teams can struggle. Training your workforce to navigate diverse leadership styles—to develop intercultural agility— is more than a soft skill. It’s a strategic investment. Employees need support to adapt to unfamiliar supervisory approaches. Leaders need coaching to flex their style in varying cultural environments. And organizations need expert partners who understand the hidden dynamics at play. Organizations that foster culturally agile teams build resilience and adaptability across diverse workforces. In addition to cultivating mutual understanding, they facilitate bridging gaps between leaders and their teams by encouraging open communication and flexible leadership approaches. This foundation further supports team collaboration, productivity, and innovation.
By NetExpat Account December 3, 2025
Tracy brings her passion for people, coaching, and consultative sales to NetExpat. With a background in business psychology and years of experience guiding individuals and teams, she thrives on building client relationships and supporting growth. Tracy values NetExpat’s culture of equality, collaboration, and respect, where every voice matters. Motivated by making a genuine impact, she envisions global mobility becoming increasingly diverse, strategic, and human‑centered in the years ahead.
By NetExpat Account November 19, 2025
At NetExpat, we believe that global mobility is more than logistics, it’s about people, families, and the human experience of moving across borders. That’s why we launched the Global Care Awards to honor the organizations who go above and beyond to support mobile talent with care, inclusion, and strategic vision.
Show More