4 WAYS MOBILITY IS CHANGING NOW AND IN THE FUTURE

Lisa Marie Desanto • February 22, 2024

The Great Resignation was both a symptom - and evidence - of the world’s changing views on the way we live and work. And the evolution isn’t limited to Millennials; while employees of every age are seeking deeper meaning in their lives and a greater work-life balance, organizations are wondering how to position themselves for growth, while adapting to rapidly changing global trends and technological advancement. What does it all mean for companies that want to be successful now and scale for the future? They’ll need to change and clarify their definition of mobility, making it a strategic partner in their overall talent management programs and business goals.


4 Ways Mobility is Changing

In a recent Global HR Think Tank webinar, NetExpat spoke with International Experiences Director, Louise Brailsford and Mark Nieuwendijk, Global Mobility Director of Danone, to discuss workforce management, ways mobility be a strategic partner to businesses, and why it’s important to consider mobility an investment, rather than a budget line item. Key takeaways included: 

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Mobility’s Alignment with Business Strategy

Mobility outcomes have a positive ROI on company succession planning, revenue, and growth. Yet, when asked whether their organization has assessed mobility’s value to the business, only 19% of webinar attendees shared that this would be a priority in 2024 — and a majority (32%) said that they’d love to promote this value within their organization, but time and resources wouldn’t allow for it.

“With so many market- and governmental -related demands on businesses today, it’s no surprise that businesses are struggling to keep up. Solutions need to be cost efficient, competitive, and compliant, but they also need to be able to flex as demands evolve. Mobility teams are a strategic partner in finding these solutions, in ways that align with company goals and have long-term benefits to the organization.” - Mark Nieuwendijk, Global Mobility Director of Danone


Mobility, as we know it, continues to evolve. But as it does, it’s increasing in both its importance and its ability to have a significant impact on organizational growth and revenue. With this in mind, it’s important to remember that total mobility isn’t a cost to a company; it’s an investment — with downstream benefits to the business. When a balance is struck between the mobile employee experience, strategic spending, goal-driven decision making, and long-term benefits to the business, mobility can be a strategic part of business planning and growth at a time when future planning has never been more crucial. 

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